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How To Show Brand Personality

Basic RGBSocial media channels are starting to replace traditional mediums such as radio, print and television when it comes to creating brand awareness.

One good method of showing brand personality on social media is to make such interactions more personal.

How your brand is perceived is greatly influenced by the way you engage with people on social media and making interactions personal will make them feel much more connected to your brand.

This means that you should respond to comments on Twitter and Facebook with dialogue that does not sound generic or scripted.

The more interactions that feel real and personal on social media, the more comfortable and connected people are going to feel with and to your brand.

Don’t hesitate to share personal, but relevant stories, comments and photos. But tie them into your brand to make them resonate with your intended client base.

Using humor can also be a good idea, but keep it simple and, of course, appropriate.

So long as the content is relevant to your industry and likely to resonate with the sense of humor of your target market, there is no good reason why humor should not be embraced on social media.

(Image Source: iCLIPART)

How Much Power Are Your Devices Hogging?

c457441_mby David Stone, Technician
Do you find yourself looking high and low for an outlet, a cord or a charger for one of your many electronic devices?

Today’s world finds most people switching back and forth between a mobile device, car infotainment system, workplace computers, home computers and multimedia devices.

It would be wonderful if all of these electronics used the same power adapter and charge time. Unfortunately for you, the consumer, it does not work that way.

Most electronic manufacturers have their own proprietary cords, batteries and charger adapters. You can blame costly patents, industry rivalries, or just the desire to be different as the culprit behind all these seemingly trivial decisions.

Regardless of the reasons, knowing how much power each device draws or requires for charging quickly will empower you as well as save you some money on your electric bill.

Belkin has created the Conserve Insight to provide you with the data needed to monitor the watts you’re using, how your carbon footprint is affected and how much money you’re giving to the power company.

Setting up the Insight is pretty simple and straight forward. Simply plug the Insight into your outlet, then plug in your device and start to monitor your device power usage.

Hit the $ button, and it will switch back between how many watts your currently using as well as how much it will cost you on a monthly basis.

It will even keep track of the carbon dioxide produced in order to power that device.

Another cool feature is the averaging mode option that activates after 45 minutes and projects the carbon dioxide and dollar amount cost for the entire year.

This does not work in watt display mode that only shows you real time usage updates.

The five foot cord that connects the display unit to the outlet adapter is a great improvement over similar products, as you no longer have to crawl around under desks and tables in order to see the read-out.

A bit of form-factor goes the extra mile and makes the Insight look stylish and at home on your desk or workspace.

The best feature by far is the conserve option that allows you to set a time limit for how long the device will draw power.

There’s a switch on the side that allows you to choose from one of three time increments, 30 minutes, 3 hours or 6 hours are your only choices, but most devices today will never take more than six hours to charge.

The Insight will power itself off after the time has elapsed, saving you the hassle of unplugging each device after they’re fully charged.

Belkin has taken the steps to innovate a product that has plenty of market share, and will most likely win over consumers for its ease of use and reliability.

Using technology to better manage your high tech devices and power usage, plus you can use it to manage your Christmas lights!

(Image Source: iCLIPART)

Looking For Good Career Advice? Avoid These Stale Clichés

Books, blogs, and motivational gurus are full of career advice for beginners and veterans alike. Much of it can be useful, but you’ve got to be careful to separate the good from the misguided and obsolete.

Don’t blindly follow these “words of wisdom” without a healthy dose of skepticism:

“Any job is better than no job.”
Working at a job you hate can sap your morale and make any change harder to accomplish.

You probably won’t be motivated to do good work, and if you quit out of frustration, you could be labeled an undependable job-hopper.

No job is fun all the time, but you’ll generally do better at a job you can find some enjoyment in, even if that takes longer to find.

“Follow your passion.”
On the other hand, don’t wait forever for your dream job to present itself.

You need to know what you’re good at, and what you like doing, but chances are you can do well in a job that satisfies less than 100 percent of your ambitions.

You don’t want to give up worthwhile career opportunities because they don’t fit with an unrealistic dream of success.

“You need an advanced degree to get anywhere.”
Education is always a good thing, but without a clear purpose, you could waste years and thousands of dollars on studies that don’t necessarily translate to career success.

Decide on what you want to learn, be clear on how it will help you, and make sure the investment will really pay off in terms of increased opportunities and career satisfaction.

“Never quit a job.”
You shouldn’t jump ship at the first sign of trouble, but staying at a dead-end job with no hope of advancement and little chance of learning anything doesn’t help your career.

Look for opportunities to improve your situation wherever you’re at, but keep an eye on the job market so you’re never trapped.

“The one thing you need to do is …”
Be wary of any advice that offers a quick fix. Managing a career is complicated. You don’t know what’s coming up, and you won’t always know the right decision to make. You’ll make mistakes and encounter bad luck.

Commit to learning and moving forward, and don’t waste time following short-lived trends or depending on gimmicks to land your dream job.

How To Beat Job Burnout

If you are finding it more and more difficult to cope with the demands of your job in addition to the rest of your life, you are definitely not alone. More and more people are putting in additional hours at work or being on call even when they should be at home relaxing.

The good news is there are ways to make your daily routine a little more balanced. One of the best is to actually build downtime into your schedule. As you plan your week you should make a point of including time with friends and family as well as activities that will allow you to recharge such as a sport of some kind.

Being proactive about scheduling can be very helpful and also prevent free time from being wasted. Another good idea is to drop activities that are sapping your energy or time, including online activities. Making time for exercise can also assist you with becoming more alert and boosting your concentration and overall energy level.

Outlook.com Tips And Tricks

Ever since Microsoft switched Hotmail to Outlook some users have had difficulty adjusting to the changes even though it is essentially still the same, and attaching photos and files is more simple than ever before.

There is however some simple tips for those who have found the changeover confusing.

The important thing to remember is that your email address has not changed and continues to end with hotmail.com. You can even add an alias account via http://windows.microsoft.com/en-gb/windows/outlook/add-alias-account.

The alias makes use of the same contact list, settings and inbox as your primary email address.

Those who don’t like the default blue color scheme can also change it to suit simply by selecting the small ‘cog’ icon that can be found in the right hand corner of the Outlook window and selecting from the 18 available color schemes.

If you are writing an email that has turned out to be almost novel size but don’t have time to finish, just tap the button marked “Save Draft” on the colored Outlook menu bar.

This will save a copy to your Drafts folder and allow you to go back, finish and send it at a later time.

Tech Support Calling? It’s Probably A Scam Or Hacker

Thomas Fox is president of Tech Experts, southeast Michigan’s leading small business computer support company.

For business computer users, the threat of a security breach is a constant worry. The thing is, many systems are secure enough from outside attacks, and many scammers know this.

As a result, scammers have switched tactics and have taken to pretending to be Windows technicians, hoping to get users to give up their credit card information.

This isn’t a new scam. Despite news reports and emailed reminders, some people still fall for the ruse.

Social engineering
These social engineering tricks generally follow the same formula: A person calls you pretending to be from the Windows technical team at Microsoft.

The scammer usually tells you that you need to renew your software protection licenses to keep your computer running.

Most of the time, these scammers spread the conversation out over a number of phone calls and emails, the goal being to gain the trust of the user.

Once trust is established, or the user seems interested enough, the crook will offer a seeming sweet deal: They offer a service that makes your computer run like new, usually for a reasonable price.

The scammer will then use remote PC support software to show you ‘problems’ your computer is having.

They will usually show you the Windows Event Viewer – a part of the OS that shows errors, usually harmless, that your computer has generated.

The scammer will then convince the user that these errors are harmful, and if you have paid, they will make it look like they are cleaning your computer.

If you give them your credit card number, you will likely see ridiculous charges, or even have people trying to access your accounts.

What’s being done?
Governments are aware of this increasingly common trick, and some organizations, like the FTC, have taken measures to shut down scammers.

What can we do?
While action is being taken, these scammers are working hard to steal your credit card and other personal information. To ensure you don’t fall prey to this trickery, these five tips should help you identify when an attempted scam is at play:

  • Microsoft doesn’t call people.
  • Windows Event Manager is a log of errors for ALL programs.
  • Microsoft employees will never ask for your passwords.
  • Most of these scammers operate out of call centers in India, but bill from the US.
  • Microsoft employees won’t usually ask you to install software that’s not made by Microsoft.

As a rule of thumb: If you get an unsolicited call about your computers and IT security, it’s likely not genuine. If these criminals provide you with a website, do a quick Google search to see if there have been any scam reports.

If you’re concerned your credit card or other information may have been compromised, please call us right away for a complimentary security assessment.

Get Ahead By Practicing These ‘Top Employee’ Habits

Maybe you’ll win the lottery. Or a wealthy relative will leave you a fortune.

But if neither possibility turns into reality, you’ll have to go to work tomorrow, where your best chance of getting ahead is to be the best employee you can.

Here’s some advice for making an impact at work:

Be positive
Managers and co-workers like working with people who are upbeat and enthusiastic.

You don’t have to force a fake smile on your face every minute of the day, but refrain from complaints, cynicism, and sarcasm at work. Support what’s working, and fix what needs to work better.

Communicate
The ability to express your ideas clearly is one of the most important skills you can master.

Concentrate on getting your messages across in concrete, concise language that everyone can understand without confusion.

Compliment people
Tell people sincerely when you appreciate their work, their assistance, or their support.

Highlight their tangible achievements, connect your praise to your organization’s goals, and don’t overdo it. Everyone, including your supervisor, likes to hear, “Thank you,” or, “Good work.”

Be honest
Admit your mistakes, and ask openly about things you don’t understand.

“Fake it till you make it,” has a place in your career strategy, but in the long run you’ll do better by being up front with your supervisors and colleagues.

Keep learning
Don’t rely too long on what’s worked for you in the past. A commitment to your own development shows that you’re serious about your career, and gets the attention of managers looking for tomorrow’s leaders.

The Advantages Of Managed Services Over Traditional IT Services

By Tech Experts Staff
Of all the important aspects to a successful business, your company’s IT systems are arguably the most important since these systems can impact all aspects of a business.

Many companies handle their IT resources in different ways, from having an in-house IT employee, to not having anyone, to managed services.

What exactly are all of these ways of taking care of your IT systems? With all the different approaches to taking care of your business what’s the best option?

Some businesses choose not to have in-house IT staff as it’s too expensive and instead go without IT support and try to fix problems on their own or ignore the issues all together.

The biggest problem with this approach, also known as a “Break Fix” approach, is that you generally always have downtime and issues with your IT systems since they are not properly cared for.

In addition to the high costs of downtime, when businesses finally break down and call for help the support can be very expensive since they are not on a support contract.

While many larger companies choose to have an in-house IT employee, or several for very large companies, this is not always the best option either.

One of the biggest problems with in-house IT staff is that they tend to have a knowledge base that is centered on one business’s network so when problems arise it can be difficult for them to figure out what the issue is.

When you use a service provider like Tech Experts, you are getting an IT tech that has a broad base of knowledge and can very quickly adapt to your network and use knowledge of similar issues other organizations have had to correct your problem much faster.

For small to medium size businesses the cost of having an in-house IT employee is simply too expensive so they tend to go with the first option.

It is possible for small to medium sized businesses to get the same level of service or higher than having one in-house IT employee at a fraction of the cost as well.

The third option and the best option is called Managed Services. Managed Services give the IT provider the ability to proactively monitor the important aspects of your business’s workstations and servers to prevent major issues before they cause costly downtime.

With our Managed Services platform, we offer a large number of software and hardware checks to keep your servers and workstations secure from hackers and running great for years.

We also offer several other benefits when combined in an all-inclusive, unlimited support, service contract. Our Managed Services platform offers the ability for us to connect to your computer and work with you remotely.

In most cases, we can solve your problem quickly so you don’t have to wait for a tech to travel to your location.

We also offer offsite backups as an option to protect your business from a catastrophic data loss that can cause a company to go under in a few months after such an event.

Managed services are simply the best option for small to medium sized businesses due to the flexibility they offer and the high amount of protection offered.

If you would like to see what Managed Services can do for your company give us a call and we can setup a meeting to take a look at your current systems and get you a quote on what this would cost your business today!

Client Retention Tips For Small Businesses

Thomas Fox is president of Tech Experts, southeast Michigan’s leading small business computer support company.

You make a sale and get a new customer – that’s good, right?

But do you know what is even better? It is when they come back the second, third and fourth time around to do business with you again.

There is an art to getting your clients to continue with your service – and this is why you need to ramp up your client retention techniques.

As a small business owner, there are many things that you can do to improve client retention and have them return to you again and again and again. Here are a few ideas you can put to use right away:

Admit mistakes and address issues immediately. A study shows that 84% of customers will tell their friends (and even blog about) a negative experience with a certain business.

Imagine how many potential customers you can lose if this happens to you. The key is to admit the mistake and address the complaint as soon as possible – and your client will most likely remain loyal and tell their friends about the service.

Keep your customer service top notch. Did you know that more than half of all consumers are willing to pay more money for better customer service?

True, customer service will always make or break your business. Always seek to provide stellar service because this will benefit you in the long run and will encourage your clients to choose you over cheaper alternatives.

Remember your clients and they will remember you. Customers are just regular people, too. They are human beings who want to feel valued and appreciated.

Show your loyal clients that you remember them by sending personalized greeting cards. Christmas is a good time to send cards but if December seems too far away, you can always start a customer appreciation mailing program anytime.

Learn about your client’s needs. One of the main reasons why clients stop availing of certain services is because they no longer need them.

People’s needs evolve over time, so you may also want to improve your products or services to cater to their new needs.

Keep them in the loop. It is also good to keep your clients informed about new things going on in your business.

Do you have new services? Have you updated your products? Do you have a new branch that is somehow closer to them?

You can keep them informed through in-store presentations, brochures, regular e-mails or even print newsletters (like this one, going strong every month since October, 2006!).

As a small business owner, you do not have to spend thousands of dollars to retain customers. These are simple things that you can do (most of them for free) to keep your customers happy and coming back to you.

Take Charge Of Your Time To Manage Your Job Better

Time is money, or so the saying goes. People who manage their time effectively get more done and go further in their careers.

Make the most of every minute with these useful ideas:

Act on email promptly. Don’t leave emails in your inbox, whether you’ve read them or not. Spend a few minutes on a regular schedule responding, saving, or deleting messages so important emails don’t get lost in the electronic clutter.

Do your most important tasks first. Identify your priorities (and those of your boss) so you know what’s critical and what’s trivial. Then take care of your top priorities first thing in the morning instead of putting them off or waiting until you’re “ready.” The rest of your day will flow more easily once you’ve got the important stuff under control.

Identify quick tasks. Make a list of everyday jobs you can do in five minutes or less. Tackle these when you’ve got a little spare time—between meetings, or waiting for a long document to print. That way they won’t distract you when you need to concentrate, or waste your time when you should be working on more important things.

Take good notes. Don’t try to remember everything. When you’ve got an idea, or realize you need to do something later, write it down. Review your notes regularly so nothing slips away.

Just say no. Avoid tasks and projects that don’t directly contribute to your primary objectives. Use your list of priorities to identify work that you need to do. Turn down (politely) requests to take on irrelevant work, or negotiate for a deadline that allows you to focus on your key tasks.

While managing your time better, it’s also a good idea to improve your relationship with your boss.

Impressing your boss isn’t about insincere flattery or hogging the spotlight. The best way to get attention and credit is to do your job as well as you can – and follow these tips:

Take notes. Carry a notebook to any meeting with your boss, and use it to record his or her instructions. This shows that you place a premium on detail and accuracy.

Save money. Look for ways to cut expenses in your organization. Most managers are under constant pressure to keep costs down, and yours will be grateful if you can help.

Arrive early, stay late. Don’t be a clock-watcher. Your willingness to put in extra time will show your dedication to the boss’s objectives and your organization’s success.

Dress well. Even in a casual-dress atmosphere, pay attention to your appearance. A professional wardrobe will stand out.

Keep the boss informed. Don’t be a gossip, but do give your manager a heads-up on anything happening in the workplace that could affect his or her goals.

Do a little extra. Seek out the small tasks that other people forget, or the big ones that everyone avoids. Going the extra mile will make a lasting impression.

Be organized. Keep your work area clean, and have the information your boss needs ready at any time. You don’t want to waste your manager’s time while you search for documents under piles of disorganized memos.

Double-check your work. Don’t be in such a hurry that you don’t have time to proofread your email or confirm the facts in a report. Small errors can undermine your credibility and reputation.