Marketing

What Could Digital Transformation Do For Your Business?

May 18, 2022

Thomas Fox is president of Tech Experts, southeast Michigan’s leading small business computer support company.

As an ambitious business owner, you’re always looking for new ways to help your business develop, improve, and grow, no matter how successful it already is. You also want to improve the experience for your customers.

And of course, you’ll be aware that your IT infrastructure plays a big part in this growth and the overall experience.

That works both ways. Sometimes, it’s that same infrastructure that can limit how your business evolves. Running older systems, or perhaps systems that don’t fully meet your needs, can hold back growth.

This is where digital IT transformation comes in. Maybe you’ve never heard that term before. Or perhaps the concept is new to you. Here’s a one line explanation:

Digital IT transformation is about using modern technology to create or modify business processes, culture, and customer experiences.

It involves a complete reassessment and overhaul of your technology, with the goal of improving the efficiency and delivery of your products or services.

We can make this easier with a few case studies of how big businesses you’ve definitely heard of used digital IT transformation. Just because these are big names doesn’t mean it isn’t relevant to you – this is for all businesses, of all sizes. [Read more…] about What Could Digital Transformation Do For Your Business?

Grow Your Business With Influencer Marketing

April 28, 2022

Traditional influencer marketing means relying on celebrities and famous bloggers to generate traction about your brand. However, as time changes with the boom of social media, the number of influencers in the market is rising.

The influencer marketing technique involves affiliating with famous social media celebrities and bloggers for the purpose of promoting product or services to their followers.

While collaborating with influencers, identify their audience reach and engagement. This marketing tool’s main purpose is to drive sales and build your brand’s credibility.

Campaign surrounding KPIs
Influencer campaigns are exciting and attractive because of numerous ideas and sparks in the campaigns. [Read more…] about Grow Your Business With Influencer Marketing

How Much Of Your Business Can Be Automated?

May 25, 2021

Automation is transforming the way the world works.

Businesses of all sizes are embracing huge advances in technology to help them get things done on autopilot.

Implemented well, automation will help reduce your staff’s workload, increase efficiency, reduce costs, boost the quality of customer service, and help you use new data and insights to optimize performance.

The benefits will be felt by customers as well. As your competitors start to transform their businesses through automation, expectations can quickly change. If you don’t adapt, you risk falling behind and losing customers.

Here are three of the main areas that are ripe for automation in many businesses. [Read more…] about How Much Of Your Business Can Be Automated?

Three Ways That Technology Has Transformed Businesses

February 26, 2021

Breakthroughs in technology have torn apart old ways of working, as new alternatives have become impossible to ignore.

Here are three examples of ways that technology has transformed businesses everywhere.

Instant customer service
As new methods of communication have emerged, businesses have been able to significantly increase the quality and availability of the customer service they offer.

Instead of relying on face-to-face meetings or telephone calls to answer customer questions, businesses can now help through immediate online channels like live chat.

This is convenient for many customers, as they can talk at the exact moment they need help. It allows them to get immediate answers to their questions without needing to navigate telephone menus or book an appointment.

Five Social Media Mistakes Businesses Must Avoid

August 22, 2019

Social media is an incredible chance for your brand to interact directly with your audience and grow it even further. If you’re not able to manage your social media marketing properly however, you’ll simply waste time and resources, or worse, actually harm your brand’s reputation.

Here are five key social media marketing mistakes that your business must avoid at all costs:

Discussing Hot-Button Topics
Some topics, especially political and religious ones, are simply not worth bringing up. This is especially true in today’s divisive political environment.

You’ll end up dividing your audience and perhaps even bringing negative attention onto your brand. It’s better to avoid these issues altogether and playing it a bit safer with your choice of topics.

Winging It
Social media marketing is the same as any other digital marketing strategy. You need to know what you want to get from it. If you don’t have specific goals for your social media strategies, you’ll never know exactly what to do or when they’re successful.

Take the time to think about what you really want from each social media platform, and brainstorm about what you must do to get there.

Posting For the Sake of It
Research has found that the number of social media posts you need to be making on a daily and weekly basis is quite frequent in order to truly engage with and grow your audience.

On Twitter, for example, you may need to Tweet up to 15 times per day. However, you cannot forego quality for the sake of quantity.

Treating All Platforms the Same
It’s likely that you have a presence on a wide variety of social media platforms. At the very least, Facebook and Twitter, and then probably a couple out of Snapchat, Instagram, YouTube, Pinterest, etc. The problem is when you treat all social media platforms the same. The average audience on Facebook and Twitter are much different. People use Instagram differently than they use Pinterest. If you want to truly thrive on social media, you need to understand each platform and what your audience is looking for on it.

Ignoring Negative Activity
It’s critical that you don’t get defensive on social media, but you cannot simply let negative feedback go unanswered. Not only does it further harm the relationship between you and the individual complaining, but it also adds some legitimacy to the complaint for everybody else to see.

After all, if you had a reasonable response to the complaint, why wouldn’t your company voice it? Make sure that you have dedicated customer service resources handling your social media comments in a professional, expedient manner.

By avoiding the key social media marketing mistakes listed above, your business will be in a great position to not only survive on social media platforms, but thrive on them. Your audience will be engaged and energized, and you’ll reach more people than you ever thought possible!

5 Effective Lead Generation Strategies To Consider In 2017

April 11, 2017

Looking to grab new leads? Forget the more traditional marketing approaches. The majority of them are no longer as effective as they once were. Instead, try something new.

Here are five extremely effective lead-generation strategies for 2017.

Blogs
Although the suggestion to start a blog is hardly groundbreaking, it remains one of the best methods of generating leads and one that is all too often overlooked, even today.

Publishing regular articles provides you with an opportunity to reach your audience and establish your expertise.

In addition, you can encourage readers to sign up for your newsletter or input their email address to access some high-value content. [Read more…] about 5 Effective Lead Generation Strategies To Consider In 2017

Four Technology Tips To Enhance Your Small Business

March 6, 2017

Technology has transformed the way small businesses operate, and making full use of the tools that are available can mean all the difference between success and failure in the competitive business environment of today.

Here are four tools that every small business owner should make full use of to transform how they do business.

Video
Video has been proven to increase conversions, enhance customer trust, add personality to a brand, and educate consumers about your products and services.

In addition, the use of video on your website can appeal to the Google search algorithms and significantly improve your chances of ranking well for a given keyword or phrase. Using a video in your local Google or Google Maps listing can also provide a huge boost to your online presence. [Read more…] about Four Technology Tips To Enhance Your Small Business

Three Great Ways To Capture Feedback On Your Website

October 25, 2016

Businesses gather and utilize customer feedback in their business strategy to ensure the products and services they produce meet customer needs. Here are three ways to gather client feedback from your website visitors.

Email is an immensely valuable method of securing honest feedback from customers. However, many organizations neglect to consider the customer experience when designing email channels. There are three things you should take into consideration when communicating with customers via email:

1. Ensure you respond to customers in a speedy fashion: A recent study found that 81% of customers would be more likely to leave feedback, if they thought they would get a rapid response.

2. Develop an organized system by which customer feedback is handled. Keep track of what feedback you have received from whom and use this information to guide future customer interactions.

3. Follow up on all correspondence in an honest and open manner.

Surveys are very challenging to develop; however, they can provide extremely useful insights. Test long and short surveys to find out which are the most effective in providing with the feedback you need. Tools like Qualaroo are great for short surveys, while Survey Monkey is ideal for longer questionnaires.

Customer interviews provide direct feedback from your customers and allow you to develop a more personal relationship with them. When planning the interview process, it can be useful to focus on user attitudes toward the problems they typically encounter and employ a critical incident method to encourage customers to recall specific problems.

How to Build A Strong Online Presence For Your Business

July 28, 2016

Statistics released by Google confirm that 97% of consumers now use online search to find local businesses. So what does this mean for your company?

If you want to reach potential customers, you absolutely must have an established online presence. This has two main benefits. The first involves outbound marketing. A functional website will reinforce your brand, explain your products and services, and communicate how you can solve your customer’s problems. Second, establishing a portal of high-quality online content, known as inbound marketing, will help you establish your brand as an authority and will attract new customers.

There are three simple steps involved in creating a functional and effective online presence.